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Formix

Experience

Case Studies Based on Practical Experience

Head of Category Placement for a Multinational Consumer Goods Company in Australia

Client Background

The client is a multinational consumer goods company with operations in Australia, competing in a modern trade environment where category performance is measured with real analytical rigor against competitors.

The Challenge

The company needed a Head of Category with genuine modern trade expertise and advanced category management capability, a combination

requiring both channel-specific commercial knowledge and strong analytical skill. Category management at this level goes beyond product range decisions; it requires the ability to build a data-driven case for category strategy that retail partners and internal stakeholders both find credible.

Our Approach

Formix ran an active headhunting search focused on passive senior FMCG professionals within the Australian market, people already delivering strong category results at competing consumer goods companies, not actively job hunting. We screened specifically for verified modern trade experience and advanced category management capability, assessing both commercial judgment and analytical rigor directly. 

The Result

Formix identified and placed a qualified Head of Category within two weeks through active headhunting of passive senior FMCG professionals. The company gained category leadership with genuine modern trade expertise, strengthening its ability to compete on category performance within the Australian market. 

Ready to find your next C-Suite leader? Formix delivers executive search and market mapping across Sri Lanka, Australia, the Maldives, and beyond. formix.live Contact us