Client Background

The client is a major apparel manufacturer operating in Sri Lanka, supplying global fast fashion brands where speed to market and product accuracy directly affect buyer relationships and repeat business.

The Challenge

The company needed a Head of Merchandising with both woven and knitwear product experience, a combination that significantly narrowed the available candidate pool, since most merchandising professionals specialise in one category rather than both. Supplying global fast fashion brands meant the role required someone who could move fluidly across product categories without a learning curve, given the pace fast fashion production cycles demand. 

The company also needed confidence that whoever was hired had genuine, hands-on merchandising depth across both categories, not surface-level exposure to one supplemented by theoretical knowledge of the other.