Client Background

The client is a leading Sri Lankan retail group, with a customer base spanning both physical stores and growing digital channels. As competition for customer attention has moved increasingly online, digital marketing has become central to the group’s growth strategy, not a supporting function. 

The Challenge

The company needed a Head of Digital Marketing capable of leading its e-commerce growth strategy and performance marketing function, someone who could set direction across channels, manage a marketing team, and be accountable for digital growth as a business outcome, not just campaign output. Retail marketing leadership is a demanding profile: the ideal candidate needed to combine strategic thinking with genuine hands-on digital fluency across paid media, e-commerce, and customer acquisition, while also being credible enough to sit with senior retail leadership and justify marketing investment in commercial terms. 

A slow or wrong hire in this seat carries real cost, every month without strong digital leadership is a month of missed growth in an increasingly digital-first retail market.